HP Careers hiring Paid Search Marketing Specialist: HP Careers & Job Opportunity for the position of Paid Search Marketing Specialist at the Singapore,Gurgaon location. You should have 1-3 Years of experience.
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Candidates are advised to read all the details carefully before making online application for HP Paid Search Marketing Specialist Job Opening at Singapore,Gurgaon location.
Overview of HP Careers 2021 hiring Paid Search Marketing Specialist:
Job Profile: Paid Search Marketing Specialist
Experience Required: 1-3 Year
Job Location: Singapore,Gurgaon
Job Description of HP Experienced Jobs and Careers hiring:
We are looking for energy, teamwork, technical expertise, a willingness to educate and desire to elevate the performance of SEM in APJ. This role will be a part of the Search Asia team that leads HP’s Search strategy and execution, sets performance expectations, and reports on performance for all business units.
About the role:
This role requires hands-on execution and daily pacing, optimization of APJ-wide Search Engine Marketing (SEM) campaigns for HP. Managing the day-to-day delivery of Paid Search/Pay Per Click (PPC) campaigns includes but is not limited to: strategy development, account setup, keywords selection and expansion, audience segmentations, negative keyword governance, website and category exclusions, ad creative (including writing, managing translation processes, testing ad copy and ad extensions), and landing page evaluations.
Working with the Search team lead, you will help develop campaigns which drive product and category growth, contributing to the overall HP business. Working across multiple campaigns, brands and categories, you need to be highly efficient, organised and have exceptional time management.
Core Responsibilities
- Own and manage the creation and daily management of the paid search programs for HP including planning, budget, strategy and reporting.
- Responsible for all facets of day-to-day management – pacing, optimisation, keyword research/build-outs, ad copy writing, translations, testing, bid management, landing page selection/optimization
- Maintain alignment with robust promotional calendar ensuring that ad copy and spend is consistent with business goals.
- Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics
- Consistent communication with merchant teams to identify opportunities as well provide key learning for each family of products
- Provide recommendations for annual budget planning
- Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
- Analyze campaigns and translate anecdotal and qualitative data into recommendations and plans for revising the campaigns and push agency to optimize to improve key performance indicators on an ongoing basis
- Must be able to present results as well as high-level trends
- Ability to gather insight from data and execute next steps accordingly
- Ability to analyze current HP Partner online infrastructure and provide recommendations meant to improve overall HP brand coverage metrics
- Manage internal relationships with HP Store teams as well as external relationships with HP partners, agencies and search engines
Job Requirements:
- Strong understanding of Paid Search: Identify improvement opportunities in SEM growth and efficiency, (e.g. account build-out, audience targeting on web and mobile platforms), through performing tests, aligning with other relevant channel owners, and detailing out needs for additional tools (3rd party or in-house);
- Hands-on experience using the tools – Adwords.
- Proficient with Search reporting tools (DoubleClick, Google Analytics, SEMRush, etc.)
- Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems (Adwords, DoubleClick, Amazon Marketing Services, Google Analytics, Tag Manager etc)
- Extensive experience managing paid search placements including SEM (text ads/PPC), Product Listing Ads (PLA)
- Knowledge of both local (within their country/region) and global search engine trends
- Proficiency and ownership over feed management as it relates to search engine marketing and product listing ad, including feed hosting platforms, updates, troubleshooting and ongoing feed audits
- Understand key e-commerce events and seasonal trends that could impact the overall digital marketing industry.
- Advanced Excel/Data base capabilities and strong proficiency with Powerpoint
- Agency or Agency management experience
- Self-directed with a passion to continue to learn and grow, embracing the continuous improvement approach (define-measure-analyze-improve-control)
- Very strong teamwork orientation
- Ability to work with global teams across multiple time zones
Desired but not required knowledge or capabilities
- At least 1 to 3 years of Google Shopping, Adwords, Google Adwords Certification preferred
- Bing/Yahoo experience
- Experience with Google Organic Search Engine Optimization
- Lazada or Amazon Marketing Services (Sponsored Products, Headline search, Product display, Product Page optimization)
How to apply HP Off Campus Recruitment Drive 2021 for the role of Paid Search Marketing Specialist?
Apply Link/Registration Link of HP Jobs and Careers at Singapore,Gurgaon location & for More Details: Click Here
This notification is for the recruitment of Paid Search Marketing Specialist from HP. You can apply through the given link for the profile of the Paid Search Marketing Specialist.
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